MAGGIE ANN
BION
I’m Maggie, a designer, art director + brand strategist based in New York who has been a resident of the fashion world for 7 years and counting.
Specialized in creating fresh + effective outcomes in creative strategy, concept development, apparel design, branding + communications by harnessing an expansive creative, analytical + technical skillset.
Additional experience working across the marketing + retail functions of fashion further inform my practice, creating considered + holistic outcomes.
PROJECTS
CATALANO
CURRICULUM
VITAE
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Marketing Assistant | 2021
> Updated Australian and New Zealand social media strategy in line with heritage brand identity to increase brand awareness and relevance amongst Gen Z and Millennial consumers. This included overseeing Dior’s introduction to TikTok, product launch social media campaigns and pitching Australian ambassadors.
> Produced commercial + image events that featured in Vogue, Harper’s Bazaar + GQ magazines, increasing brand exposure, client loyalty + acquisition. This included the 500 pax Australian Flagship Boutique Opening Party, Fall 22 Pop Up + Lady Dior Pop-Up.
> Ideated client engagement strategies + activations for VIP + commercial events that increased traffic, drove sales + expanded market reach.
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Store Manager | 2023
> Expanded The Strand boutique’s client base + increased VIP client loyalty by implementing new + personalized clienteling strategies, driving sales.
> Hired + trained an entirely new retail team in sales, client development + store operations who became quickly capable of running the store optimally + autonomously.
> Restructured The Strand boutique’s inventory management system, optimizing time management + inventory tracking.
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Marketing + Design Coordinator | 2022
> Led the marketing + branding strategy for the launch of P. Johnson Femme, adopting the brand values + aesthetics of the existing menswear brand to a female audience.
> Created + managed the content calendar for the P. Johnson + P. Johnson Femme Instagram pages, producing + curating media assets that drove engagement + increased social media presence by a cumulative 15k followers in 3 months.
Co-designed + oversaw the production of PJ Femme RTW + capsule collections, developing concepts, creating all technical assets, liaising with international vendors + leading the sampling process.
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Style Consultant | 2019 - 2020
Established a loyal base of returning, high-ticket clients through informative + personalized styling sessions, resulting in frequent ‘super sales’ that contributed significantly to achieving store budgets.
EDUCATION
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Masters of Fashion Management (MPS)
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Bachelor of Fashion Design (BA)